How the Cincom Smalltalk Team Communicates to Our Customers and Partners
Henry Winkler once said, “Assumptions are the termites of relationships.”
Our brains love to categorize everything we see. It’s how we make sense of the world around us. It’s also one of the big reasons we make so many assumptions. We try to understand what people are saying and why they said it and fill in the in-between blanks with assumptions. The problems come when our assumptions are wrong.
We never want to assume that our customers and partners automatically know where to find what they need. It’s easy for companies to tell their customers to simply “go to our website” to find something. After having real conversations with our customers and partners, we understand that we need to take it one step further. Instead of telling our customers and partners to just go to our website, we created a helpful “Resources” page that has unique links and descriptions for things they would be looking for.
On this useful page, customers and partners can easily see how to upgrade their products to the current release of Cincom Smalltalk Version 9, promote customer and partner offerings for resale and add value for their companies. They can also find customer and developer programs and services, videos, tutorials and places to subscribe to helpful periodicals like the Cincom Smalltalk Resolutions newsletter.
You can find all of these resources, programs, product information and more listed here.