Why Is Simplicity Important for Customers and Partners?
Harvard Business Review recently published a key finding from multiple surveys of more than 7,000 consumers and interviews with hundreds of marketing executives. That study looked at what makes consumers “sticky”—that is, what makes them buy a product, stay a loyal customer and recommend it to others.
According to Patrick Spenner and Karen Freeman in “To Keep Your Customers, Keep It Simple,”
“The single biggest driver of stickiness, by far, was ‘decision simplicity’—what consumers want from companies is, simply, ‘simplicity’.”
“Simplification Through Innovation®,” is a motto at Cincom that’s also fitting for Cincom Smalltalk. Our customers and partners recognize and appreciate minimum risk, faster return on investment (ROI) and the value Cincom Smalltalk creates for their business.
As a Cincom Smalltalk customer or partner, you have already experienced productivity and simplicity developing with the product. What about your business? Are you maximizing your relationship with Cincom? Let our experienced Services team cut complexities to increase your profitability and success and add more value to your business.
Our team can assist you with:
- Product Upgrades
- Performance Enhancements
- Proofs of Concept
Does this interest you? See more details, and learn how we can help remove complexity in your business here.