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Largest Provider of Commercial Smalltalk
Cincom is one of the largest commercial providers of Smalltalk, with twice as many partners and customers than other commercial providers.

Tom Nies

How Is Cincom Smalltalk Using Social Media to Bring Together a Community?

Posted on in Categories Branding, Cincom, Marketing, Smalltalk

Given the current global circumstances we are all undergoing, studies show that 66% of users believe their social media usage habits will increase significantly. As more consumers are working from home, there will be a significant surge of social media content creation and consumption. 

In the Cincom Smalltalk showcase at Cincom World Headquarters, we have many documents, magazines, newsletters and books from the decades of Smalltalk’s history, leading up to and continuing through Cincom’s acquisition of ObjectStudio and VisualWorks. These items have been seen by many people over the years and represent a lot of memories. 

Just prior to our work-from-home order, we had begun sharing one random item each Thursday on social media, and calling it our #BlastFromthePast.

These Thursday updates are becoming our most engaging social posts of the week and bring a lot of conversation, both on social media and by comments that people send us via email.  Be sure to check out this example below on Twitter and scroll through our timeline to see others.