Building Success for Businesses by Creating Customer and Partner Stories
Marketing is an essential component of any business’s success, and our team understands the value and significance of creating customer and partner success stories.
We have a diverse group of customers and partners from a variety of industries. Some have been with us for 20, 25 and even 30 years, while others have only recently joined us through our REV Program. “Whether they’ve been using Cincom Smalltalk for days or decades,” says Cincom Smalltalk Program Director, Suzanne Fortman, “our customers and partners have stories about their success.”
It can be difficult to market your product or service. Because businesses spend so much time and money developing their products or services, marketing to prospects is frequently overlooked, underprioritized and poorly budgeted. Business leaders may also be unsure of how to find the best prospects for their offerings or how to communicate with them once they have been identified. Worse, the cost of marketing products and services is frequently more than a company can afford.
Marketing is an essential component of any business’s success, and our team understands the value and significance of creating customer and partner success stories. As a result, the Cincom Smalltalk Partner Promotion program was developed. This assistance is just one of the many advantages of being a Cincom customer or partner.
How It Works
We make this process quick and easy to help give more exposure and brand awareness to our customers and partners without taking up valuable time that could be used elsewhere.
- Complete the Questionnaire
First, we ask the customer or partner to fill out a brief, online questionnaire to discover the “who, what, how, why and when” of their product or service offering.
- Create the Story
After the customer or partner completes the online questionnaire, our team begins writing the new story based on the information provided. We occasionally ask more questions and delve deeper into the product or service to discover the “secret sauce.” This helps develop the story in the most effective manner for the ideal audience of the customer and partner application or service.
- Promote the Story
Once the story is written and approved, we promote the story with:
- A new webpage in the “User Story” section of the Cincom Smalltalk website.
- A PDF version of the story that customers and partners can distribute to their own prospects.
- Promotion on our social media channels, as well as references in videos, blog posts, email campaigns and the monthly Cincom Smalltalk Digest email newsletter.
If this program interests you and you would like to inquire about a story of your own, please contact the Cincom Smalltalk STAR Team at CSSTARTeam@cincom.com.