STIC

[|] Smalltalk logo

August 29, 2006 8:52:22.688

Some time ago, the Smalltalk community tried to define a 'Powered by Smalltalk' logo. None of the suggested logos became a de-facto standard.

As part of the Smalltalk Central initiative, the Smalltalk Industry Council now advocates for the use of [|] (bracket, vertical bar, bracket), as in: '[|] Powered by Smalltalk'. [|] represents a unique aspect of Smalltalk syntax, it's easy to include in both graphic and text based content, and, over time, will become a recognized logo.

The individual look of the logo should be tailored to the web site. Notice how the one on Smalltalk Central blends nicely into the view. And being a simple text string, it can easily be added to your email sig file.

For Smalltalk advocacy sites that are not Smalltalk based, consider using '[|] Powering Smalltalk' (I've added a simple one to the Toronto Smalltalk User Group web site) and please link it to www.Smalltalk-Central.com ... let's make it the 1st Googled Smalltalk site.

[|] was created by Joseph Pelrine, in addition to the not-so-secret 'Knights of the Square Bracket'. It has an honourable history, and the community can make it relevant. I invite you all to join in using [|] to symbolize Smalltalk.

posted by Bob Nemec

Comments

Spaces?

[Brad Fuller] August 30, 2006 1:15:56.305

I
t appears as there are no spaces between characters, is that right?

    [ | ]  

looks better than

     [|]

don't you think? Was this considered?


details

[Bob Nemec] August 30, 2006 8:31:21.646

For now, I'd like to leave the details as an individual esthetic.  With some fonts there appears to be a space, with others there does not.  Use what you think looks better ;-)

[Bob Westergaard] August 30, 2006 12:50:48.471

I've always thought the [ | ] was pretty neat.  However, it is a shame that the expression isn't evaluatable.  With two vertical brackets it would be.

[] September 8, 2006 3:23:05.419

Hi I really like the logo. Have a look at the one of the squeakfoundation. http://smallwiki.unibe.ch/squeakfoundation So please publish on STIC and other places logo that we can use.