Mon, 09 Jul 2007 20:39:57 GMT

How to Achieve Peak Performance

by Dr. Alan Zimmerman, best-selling author and Hall of Fame professional speaker

Keep a positive attitude even if youre on your last string.

The great violinist Paganini was performing before a most distinguished audience. Suddenly, one of his violin strings snapped. The audience gasped. But the master musician continued unruffled to play on the three remaining strings.

Snap! A second string broke. Then, with a sharp crack, a third string broke!

For a brief moment, the artist stopped, raised his famous Stradivarius violin high, and with one hand announced, "One string and Paganini."

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	Question: I know I need to be listening to the market to make my product decisions, but my company doesnt seem interested in market research. How can I justify spending big bucks for information they dont seem to value?
	Answered by: Steve Johnson, an expert in technology product management for Pragmatic Marketing. Establish listening posts.

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