Scarborough

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Scarborough Research needed to upgrade PRIME, an application they developed in-house to disseminate the data they collect to their client base of marketers, media executives, local media salespeople, members of the press, advertising agencies and industry analysts.

A joint partnership with VNU Inc. and Arbitron, Scarborough is one of the major media and market-research firms in the United States, measuring the lifestyle and shopping patterns, media behavior (newspaper readership, television viewing, radio listening, internet usage, etc.) and demographics of American consumers.

PRIME had been written in Visual Basic long ago and was difficult to maintain, requiring at least six developers to support it, let alone add enhancements. Finally, the company decided to upgrade the product to a newversion written in Smalltalk, using Cincom Smalltalk VisualWorks.