But what's the most powerful and influential default setting in the search world today? It's not - at least yet - in Microsoft's Internet Explorer. It's on Google's home page. I would guess that a strong plurality, if not a majority, of web searches are done through Google's home page, at least in the United States. As "Google" has become synonymous with "search," people head to its home page as much out of habit as anything else. It is, quite simply, where you go to search the web. But Google doesn't give you any choices when you arrive at its home page. There's a default engine - Google's - and it's a default that you can't change. There's no choice.
Tell me again who owns Google, and who's shareholder's they are supposed to respond to? Should I start pushing ads for Instantiations onto the Cincom Smalltalk web page?