Steve Rubel spots a trend:
CNET has expanded its presence online with a new virtual outpost inside Second Life . The space includes a building that looks like CNET's offices in San Francisco offices. It has an amphitheater where CNet reporters will conduct interviews and host events. According to 3PointD, other tech media brands will soon follow into Second Life. As this occurs watch for the PR media tour to become a fixture for certain clients inside the metaverse.
How far away from "Better than Life" are we, anyway?