management

Premium Service? Nahhh...

August 18, 2006 10:24:29.375

It looks like the leading airlines can't spot a major marketing opportunity when they see it: they are taking a pass on broadband service on the plane:

It [Boeing] invested heavily in the satellite based system but most carriers have opted for cheaper internet services using cellular networks.

Yeah, I can feel the burn from 9600 baud service. On long haul (tran-atlantic and trans-pacific) flights, this kind of service would have been a major differentiator.

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How do you use a broadband service...

[Gary Short] August 18, 2006 12:55:24.259

... when, at the moment, you can't even take an iPod onto a plane, and our government (UK) is warning that the latest security measures will lead to a permanent change in security arrangements. Maybe Boeing have inside knowledge that leads them to realise that no one's going to need broadband on an plane.

Cheers,
Gary
http://www.garyshort.org/

 

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