Phishing is getting better (worse)

The phishers are getting far more clever. I just received a very realistic looking phish mail that purports to be from ebay. The bottom of the mail has a proper looking piece of boilerplate, complete with links to the appropriate privacy pages (etc.) on ebay. The only ways to tell that something might be amiss is to look carefully at

• the sender address (but only if you look at it carefully)
• the actual link address (as opposed to the printed representation

Since most people don't look at the status bar, I'm sure that this spam has taken in a large number of people. The scammers are getting far, far more clever....