In an article about wineries, Scoble gets into blogs as marketing:
NOT A SINGLE ONE had a weblog. That means they aren't napsterizing their knowledge, sharing it with others, and getting people excited about making a Yakima Valley trip in the future. And there's a lot to be excited about. Yakima Valley is every bit as beautiful as Sonoma Valley in California. And it's a LOT cheaper! A great bottle of Merlot here will cost you $8 to $20. The same quality wine in California will run $20 to $50.
It's also a lot less crowded. Even at Columbia Crest, which is a large commercial winery, we had lots of elbow room at the tasting room and didn't have to wait in line. On some weekends in Sonoma or Napa you have to fight with 30 other people just to get the attention of someone at the tasting room counter.
I told Mike to start a weblog. He didn't know what that was "I'm not a computer expert," he told me. None of the guys I talked to knew anything about blogs and their potential for marketing. So, I'm gonna work with Mike to get something started. Their winery really is special and if you're ever in Yakima, do visit it.
I went into this problem here. One of the things that's very easy to forget is how bleeding edge this blogging thing is. If you are already blogging, you probably use an aggregator. You then find lots of other interesting blogs to read. After a little while, it's easy to start thinking "everyone knows about this". The truth is, it's only just spreading out of the geek realm - the second biggest problem is the natural "it must be hard" idea that non-technical people have about web stuff.
Now, Look at what Scoble had to say about this in a follow on post:
Maryam says that she found the Murder Mystery Dinner on this Wine Yakima Valley site, but she was just surfing around looking for ideas. Five words and a link on a Web page got her to spend $130. "You know what I liked about Mike and Liz," Maryam just told me, "they are really generous."
Just think about the ROI of those five words. Where's the RSS feed? We're planning on going back for Thanksgiving. But they don't want us to have a permanent marketing relationship with them. That's lame, but common.
It's not that they don't want a permanent marketing relationship with you - it's that they have no idea what RSS is, or why it should be of interest to them. There's definitely a small-medium business market opportunity here...