Adventures in Stupid PR
Here's a great idea: when you have a failing product (The Evening News on CBS), blame the customers for the failure:
Leslie Moonves, CBS chief executive, on Tuesday suggested that sexist attitudes were partly to blame for the faltering performance of Katie Couric, the news anchor he recruited to the network with a $15m annual pay package.
Yeah, I'm highly motivated to go watch now that CBS has told me that I'm a bad person for not watching.
