Adventures in Bad Marketing
What the heck are the 2012 Olympic organizers thinking with this logo:
I like my wife's take on this - it looks like someone stepped on a commemorative mug, and the logo is a depiction of the resulting mess. All we need to complete that is some brown color for the spilled coffee.
Comments
[Gary Short] June 5, 2007 4:22:39.619
Yep it's a terrible logo, and yet you and the rest of the world are talking about it. hmmm...
Cheers,
Gary
http://www.garyshort.org
[jRave] June 5, 2007 8:34:05.698
What's worse, they had to pay over 400 000 pounds for it. Wow, a mere paltry for such a piece of art (its like saying "hey, wait, there an ATM around the corner, why don't I give you some more money" to the robber).
And next we know ? A chimp owned by a commity member actually drew it, so some 5% will be sent to "charity". The chimp will get a banana, and probably will even get elected as the next president of USA.
PS: If they made it a contest of young and talented graphics, they might have helped someone start a career, saved themselves lots of $$$ and even get a decent logo in the process.