Scoble got pwned
Now we find out that Scoble's little social experiment was actually a test by Plaxo. I said earlier that the scraping was not a good thing after seeing Dare Obasanjo's comments. Mike Arrington has a complete rundown on things, including the culprit: Plaxo. Apparently, Plaxo was using Scoble as a prominent "Facebook can't screw him" guinea pig. Which reminds me - this has been a long term play by Plaxo. Last summer, Scoble was invited to Plaxo, and did a video with them, saying this:
I really want to love the new Plaxo. The 18-minute demo I got last week is awesome — see it embedded above. They’ve completely rebuilt the system from scratch and removed the reliance on Outlook and the negative “send spam to your friends” kind of stuff.
So putting it all together, Plaxo spent a long time cultivating Scoble - so they could play him. I think we found the bad guy here, and it's not Facebook. Looks like Scoble let his enthusiasm run ahead of him, and he got burned.
Update: Scoble continues to completely miss the point in this video. On a day when Jeff Jarvis and Nick Carr agree, it should be obvious to Scoble what happened here...
Technorati Tags: marketing, social media





Comments
The real problem is...?
[Patrick Logan] January 3, 2008 20:23:49.973
Is the real problem that Facebook and Microsoft (Outlook) both are walled gardens? Apparently (stupid) Plaxo for chose to play slimey with Facebook as well as Scoble.
All this cries out to me that there must be some truly open solutions for the truly *real* problem: all these social needs would benefit from a solution that is as open as the general web itself.
I write my own blog and link to other bloggers. Why shouldn't I just as easily run my own self-description and contact list and link to other's self-descriptions contact lists, no matter which social publishing system my contacts are using?
That's the ultimate direction, right? It's just that Microsoft has its lock on the "social network" in the business world and Facebook has its lock on so many young people. Does anyone think either of them will hold on to those locks over the next five years?
Five years from now Outlook will probably be mostly gone from IT (which CEO or shareholder wants their corporations to continue paying for that?) By then Facebook will have been out-innovated as well, probably by one or more organizations with a more open, integrative, creative flair.
Sorry to go off on a tangent but this specific Scoble / legal / illegal data scraping thing seems to be a brief blip on a sign post that is rapidly fading into the distant past. It's not important who's legally able to what in the moment, it's where all this is heading.
Re: Scoble got pwned
[ Terry] January 4, 2008 8:02:01.539
Comment by Terry
Hmm, considering that it is difficult to obtain money to support a free and open social network platform maybe the solution is to implement a P2P social network system. Any clever St programmer willing to tackle that?
One or N
[Patrick Logan] January 4, 2008 14:17:11.255
Clearly we'll end up with more than one social networking system.Just as clearly, they will be linked, free, and open, mostly.
I'd bet it is also difficult to obtain money to run a linked, free, and open blogging system, and yet there are a handful of those. I suspect those blogging systems may take on other "social aspects" over time, and through the use of conventions and/or standards, those social aspects will begin to converge while becoming or remaining linked, free, and open.
For example, why would Plaxo have to be involved in getting your address change in Outlook over the net into my contact list in Lotus Notes? They shouldn't. We have Atom format and publishing, and all the other things in place for general "blogging". What's the difference between that an doing something similar for a bit more structure around semi-formal "social content"?
Not much, I think.
remember captcha harvesters?
[Troy Brumley] January 4, 2008 19:03:02.011
Seems I recall some talk of hiring people to harvest captchas manually. If you really want to "scrape" all this data, you can do it manually. This seems like something that could be farmed out cheap to overseas labor :)