Made in China Brand Issues
Dwight Shih notes that China has a branding problem:
Recently, Sam Stevens sampled and savored a new canned cat food. I was ready to add it to his regular food rotation when I saw the words Made in China. And I paused.
There have been too many stories recently involving Chinese goods with problems - they could ask GM what that kind of inattention to detail does to a brand's image.
Comments
China's Problem Not Branding
[W^L+] July 27, 2007 23:00:21.058
China's problem is not branding. It is quality.
American businesses are seeking lower cost, even when the quality goes down, and that is why they go with China-made products. The only surprise is how much lower the quality really is.