Consider the Audience

Scoble complains that he's not getting the audience he thinks he should since he headed to PodTech:

Another point? That I’ve become less interesting since leaving Microsoft. Well, I think that’s because Engadget isn’t watching ScobleShow.com . Including an interview with the Zune team that wasn’t linked to by Engadget or Gizmodo, either.

Over there, in just four months, I’ve posted more than 120 videos , gotten more than 70 interviews with Silicon Valley CEOs, and had some real interesting ones with Retrevo and gang at CES, among others. But, nah, that’s not as interesting as seeing inside Microsoft, is it?

The reality is, it's not as interesting at a business level. Why? Well, having Microsoft open up that way draws an audience, and - simply by dint of their size - they are going to get attention. PodTech is a small entity, so it's going to take more work just to get noticed. That's just the way it is.

Second though, I'll say something that I've brought up to Scoble before - video is not the best format for an awful lot of the stuff he's producing. Take most of these videos - to consume those, I have to be at my PC, with a screen. Yes, I could have a portable device like a Zune or a video iPod - but the point is, the video demands attention. When do an awful lot of people consume this kind of thing?

• While Driving
• While Exercising
• etc

In other words, at times when they can listen, but not watch. I get the distinct impression that an awful lot of video blogs use a camera simply because they can - not because of any value that the image adds. It's not that Scoble should eliminate the video; but he should add an audio-only component. I bet his audience would grow as a result.