Microsoft's Robert Scoble, who cowrote a book on corporate blogging called Naked Conversations, now seems intent on turning himself into a case study for why companies shouldn't blog. The posts on his company-sponsored blog, Scobleizer, have become increasingly shrill and antagonistic of late.
What Scoble brings to the table is an open voice. You want marketing? Go look at those stupid dinosaur ads. You want honest? You'll have to take the good with the bad. I don't always agree with Robert, but I give him a lot of credit for his openess.
First the "IT doesn't matter" thing, now this. It's almost as if Carr desperately wants attention or something.