PS3 Unit Cost: High
If Merrill Lynch has these numbers right, then Sony is going to have to sell a lot of games in order to make back the discounts they'll have to offer on the PS3:
If there are some people out there right now who are in the know when it comes to what the hell is going on -- we mean really going on -- with Sony, it's those investment firms. But even barring their research analysts getting all kinds of privvy information from direct executive input or connections on the supply side, it's kind of funny when one of these investment firms lets loose some juicy gossip. Like that Sony'salbatrossPlayStation 3 is going to cost them $800 per unit at launch (they list $900, but apparently Lynch financial analysts can't add their own totals). $800 per unit?
Merrill has them at a unit cost of $320 after 3 years (I suspect it will be lower over that time, but still. Check the site for the itemized list of costs. If Merrill is correct, then Sony is going to have some pain associated with this launch.
