Scoble notes that Apple's blogging policy - no work related stuff - hinders something that a lot of us are starting to expect: Googling to find a product contact person.
But what he doesn’t admit is that Google has changed everything. Now I totally expect to be able to find an employee at a company running a product group. Here’s a test.
Go to Google. Type “OneNote blog.” You’ll find Chris Pratley. He runs the team. I can tell him his product sucks in his comments.
Now, go back to Google. Type “Apple MacBook blog.” Do you find an Apple employee? No. You find a corporate page. Send an email there. Does it go to the right person? I have no idea. Certainly bloggers who’ve tried that recently due to Apple’s rebooting problems are getting unstatisfactory answers.
That's a very good point. If you Google any of these phrases:
You get to me pretty quick. The last one takes you first to an OST datasheet, but my contact email is on that site too - and the second result is my blog. I think Apple (and any other company not on this bandwagon) is missing something here. PR is no longer the exclusive domain of the high priests in that department.
Now, I have to admit - even Cincom isn't that great on this. For Smalltalk related stuff, my site pops right up. However, try any of these:
The first one pulls my blog, the last pulls something (non-Cincom) related, and the others get nothing related to Cincom at all. There's a lot to be done, it seems.