PR

Made in China Brand Issues

July 26, 2007 21:58:52.363

Dwight Shih notes that China has a branding problem:

Recently, Sam Stevens sampled and savored a new canned cat food. I was ready to add it to his regular food rotation when I saw the words Made in China. And I paused.

There have been too many stories recently involving Chinese goods with problems - they could ask GM what that kind of inattention to detail does to a brand's image.

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