I think the PS3 early offer price might be a tad too high:
The next generation consoles are on offer as "pre-orders" to Europeans for £550 ($1,020) at online shop, play.com.
Hmm. The lower end XBox 360 is $299. The announced pricing for the Wii is $250. So for the cost of one PS3, you could by two XBox 360 units, one Wii, and have $150 left over. Unless they can get that price down, I think Sony has a problem.