Using the tools of the enemy
Steve Ballmer on "home based" PR:
Question: Do you have an iPod?
Answer: No, I do not. Nor do my children. My children--in many dimensions they're as poorly behaved as many other children, but at least on this dimension I've got my kids brainwashed: You don't use Google, and you don't use an iPod.
It's a nice thought, but a tad unrealistic. Witness this (rather old) post from Scoble.

