My wife pointed out this post from Ed Foster of InfoWorld - he's got his prediction post up, and he's having some fun at Sony's expense:
Entertainment Industry Agrees on DNA-Based DRM Media conglomerates have put aside their wrangling over what Digital Rights Management technology to use, adopting a standard developed by Sony and its DRM experts that will provide copy protection for music, movies, TV shows, and computer programs. "The exciting thing about this technology is it employs DNA technology to make absolutely certain the user matches our records as having a valid license," a Sony spokesperson explained. "All the user has to do whenever he or she wishes to listen to a tune, play a DVD, watch a TV show, etc. is to provide just a few drops of blood for the built-in DNA testing device, which will then use the Internet to check the DNA profile match. In just a few hours, your right to enjoy the media you have licensed will be confirmed." Diabetics and others who might be constrained in how much blood they can supply will be given the alternative of providing hair roots, the spokesperson added. "It's not that anybody in the entertainment industry wants the blood of our customers -- it's just that we need it."
The tragedy is, I didn't laugh when reading it - it was more of a head shake. Before this last year, I wouldn't have believed they would install rootkits either :)