Look the word up

"I don't think that word means what you think it means"

Ahh, fun, Nicholas Carr got tired of saying that IT is dead. So now he’s saying that Web 2.0 is “ammoral.”

Oh, really? Maybe you should check out the Web 2.0 stuff that Brian Bailey is doing. He is putting HDTV videos of his church’s services up. And much more. And he has a blog.

Scoble needs to understand the important difference between "amoral" and "immoral". Carr is asserting that the web is the former, not the latter. On balance, he's not wrong.