Beyond Permission

Scoble is trying to list (and debunk) the various reasons that managers give when rejecting a request to blog. One thing I've certainly noticed is a lack of awareness. When I speak to groups and ask "how many of you know what a blog is?", the answers are literally all over the map. Some groups it's 90% or more; others it's 1 or 2 at most. There are still a lot of "heads down" development shops that simply don't know about the larger community - whether that community is Smalltalk developers or otherwise. First you have to spread that awareness. IMHO, blogging is still a bleeding edge thing - both in terms of the content creation side and in terms of the content consumption side. Ask a group what RSS/Atom/Syndication is, or what an aggregator is - you may be surprised at the level of knowledge on this...