Wow - another weird lawsuit

This is just odd:

If you thought David Gest was the only ass to recently sue Viacom, think again. A Montana man named Jack Ass has sued MTV's parent company, accusing the music channel of "plagiarizing" and "defaming" his good name in connection with the show "Jackass." The 44-year-old Ass, who legally changed his name from Bob Craft in 1997, is seeking at least $10 million from Viacom, which Ass contends is "liable for injury to a reputation I have built and defamation of character I have created."