Newspapers: Toast
Glenn Reynolds tosses out some reader feedback on the latest newspaper misery: ad revenues are in "dive, dive, dive!" mode:
Reader Johann Erickson emails: "Last time I put a 'help wanted' ad in my local paper, it cost me about $500. I got 6 faxes, 5 were unqualified for the job. I put an ad on Craigslist for free and got about 40 resumes. About 10 qualified for the job. Why would I ever use a newspaper again? Classified ads were the biggest drop, 16.5% or so. Just another dinosaur dying." As I said, ouch.
That sound you hear is a lot of media guys crying in their coffee...
