Customers in the blogroll
Ever noticed in the blogosphere that bloggers who work for software vendors never seem to list their customers in their blogroll
There's a reason for that: getting permission from a customer to say anything about their use of a product is not a simple matter of pushing them into your blogroll. Typically, getting permission to publicly say anything about their use of software requires a management decision.
Comments
some customers don't want to be mentioned!
[Patrick Mueller] July 28, 2006 23:55:45.912
Back in the day, we had some VAST customers who claimed that Smalltalk was their secret weapon over their competitors, and didn't want anyone knowing they were using it.
Not Entirely True
[] July 29, 2006 7:34:45.455
I'm a blogger for a small ISV in Dundee, Scotland and we include our customers in our blogroll (well links but same thing). We didn't ask permission as we don't make a comment, we just link to them and let the visitor form their own opinion.
Cheers,
Gary
http://www.garyshort.org/
http://www.comupta.co.uk/
It could just be policy
[Jeff Hallman] July 29, 2006 18:29:53.019
I'm one of those customers whose management won't allow Cincom (or any other vendors selling to us) to advertise that fact. Appearing to
officially endorse anything would undoubtedly get us into trouble with some Congressman or the other. If you're wondering who I work for,
use Google, or just think "Greenspan".
[] July 30, 2006 6:52:00.248
Including customers on your blogroll is not the same as them endorsing your product. It is simply saying I know customer X and I actually spend time gaining insights from them, nothing more nothing less.