Even the high and mighty get whacked by this stuff:

Now it seems that Steven Spielberg's latest movie, Munich, might miss the opportunity to be nominated for the BAFTA Awards because of some splendidly stupid actions from the publisher. The movies where sent, to the BAFTA members for viewing, as encrypted DVD:s. Not only did the DVD:s get held-up in UK Customs, but when they finally arrived they only worked on a specific brand of DVD Player, Cinea, and where mastered as Region 1 (which is North America) which is pretty useless under normal circumstances in Europe.

The comments from one of the reviewers says it all:

Regarding the special encrypted Cinea player that we were all sent, I never hooked it up and I wonder how many people did. About half of the screeners I received are encrypted for Cinea and the other half weren't. I don't have time to watch ALL the screeners I get anyway so naturally I just end up watching the ones that are easy to watch, that I can watch on my laptop or at a friend's house. I have to believe that those movies that were sent out in the encrypted format were viewed FAR less than those that won't.

When you make the content a pain in the butt to get at, fewer people will look at - even if it's free.