It's pretty simple - just be the label that ColdPlay signed with - apparently, buying their new CD requires the services of a lawyer:
What are the other rules? Here are some gems: "This CD can't be burnt onto a CD or hard disc, nor can it be converted to an MP3" and "This CD may not play in DVD players, car stereos, portable players, game players, all PCs and Macintosh PCs." Best of all, the insert explains that this is all "in order for you to enjoy a high quality music experience." Now, that's quality.
I wonder if the band is as stupid as the label? There's a CD I don't need, that's for sure. Heck, based on the photo of the CD insert, the CD may not even play on your non-computer player. Just like the asinine technology that Microsoft is going to ship with Vista.