Doc Searls Weblog makes some good points about the "power" of the blogsphere - which should calm down some of the triumphalists - and wake up some of the angry journalists who seem peeved that people are paying attention to what they write:
Second, people get fired every day for blabbing about private company stuff, whether or not it's in blogs. Earl Gilmore, the first tech client of my old ad agency (way back around the turn of the 80s) had an employee policy manual with two pages in it. Page 1 said "Rule #1: Use good judgement." Page 2 said "Violate Rule #1 and you're in deep s***." So, when somebody drowns in s*** for syndicating their own bad judgement, that's not a black eye for blogging. It's stupidity with an RSS feed.
Exactly right. The various media people who've been "brought down" by the blogsphere made their own mistakes. They engaged in bad PR that reflected badly on their employers - the only difference between now and 10 years ago is that RSS feeds and blog pages have a bigger soap box than letters to the editor and talk radio did. It's not complicated. If you say something that your employer will find embarrassing, it's more likely to get noticed now - but it was just as stupid 10 years ago.