I posted on this topic back here and here. Now, I've come across this perspective on the issue from a woman "in the trenches" as it were. I can add a side note to this - I introduced my daughter to this Girl Scouts site, and she explored it for a bit - but peer pressure intervened and she's back on NeoPets - because all of her friends are there. Now, there's some (small) value here - she's starting to learn bits of HTML and CSS - the site allows you to build pages - but it's not exactly what I had in mind, either. I'm not sure how - as a parent - you manage to redirect towards "better" content. I mean, it's not as if NeoPets is a bad site. Time wasting, sure (but then again, no more so than BSW, where I spend inordinate amounts of time playing Puerto Rico....)