Taegan Goddard's Political Wire has an interesting quote from Dave Winer -

Dave Winer says it's "not surprising to me" that weblogs "have become such an important part of the early 2004 presidential campaign. I expect this campaign will take place more on the Web than it does on TV networks."

I don't think so. While blogs and RSS are reaching the mainstream, I bet you would still get a huh from most people if you asked them about a blog. One key to knowing when this has changed - when you see blogs finding their way into TV character conversations. I knew Google had reached a wider audience as soon as the phrase "I'll google him" started showing up on TV....