PC Magazine has noticed the blogosphere:

Once the pastime of only dedicated Internet surfers and amateur writers, blogs (short for Weblogs) have become mainstream. More people than ever are getting news, information, and opinions from them. Similarly, blog writers are becoming more diverse, including traditional journalists, soldiers in the field, citizens in a disaster area or war zone, and average people yearning to express themselves. In many cases, content can be compelling because it is so personal and timely.