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A bridge too far in personalization

January 17, 2003 12:06:52.604

Go to Amazon and buy some clothes. Come back later, and you'll find this in the recommendations

"Customers who wear clothes also shop for:"
This is why you need human intervention in some of these automated systems. My wife saw this while Christmas shopping last month. Talk about unintentional humor...

Comments

Gordon Weakliem

[] January 17, 2003 15:09:31.329

I've gotten that from Amazon, and I've never even shopped for clothing there.

Hehe

[James Robertson] January 17, 2003 15:34:25.856

That's what my wife says as well. My wife figures that their target market must not include nudists ;-)

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