I picked this link up from David Buck in the comments to this post. It's worth it's own extraction, IMHO.

Java's marketing issues aren't an insignificant problem, said Borland's Shelton. In a recent survey Borland conducted of "C-level executives," i.e., top corporate officers, the predominant response from those surveyed was "Java is over." Respondents perceived that Java had been pitched to them as a panacea for everything, and once it failed to deliver on that promise, they became disenchanted with the platform and receptive to the promises of Microsoft's .Net. "How have we, as an industry, led our C-level people to believe Java was going to solve the common cold and cancer, to the point where they're now so fed up with it? That's the problem we need to solve," Shelton said.

The amusing part to me is, here's a bunch of people who seem to recognize that Java was not a silver bullet. And yet, there they are ready to treat .NET as one. The industry continues to not get it.